If you know me, I’m always on the lookout for innovative ways to reduce my impact on the environment. Recently, I started thinking about how much plastic waste I’ve contributed to in my lifetime. The average person will throw away around 40,000 plastic bottles—enough to fill an entire swimming pool! (Source: National Geographic).
While many are technically recyclable, the harsh reality is that most never see a second life. In fact, only 9% of plastic waste ever produced globally has been successfully recycled (Source: The Sustainable Agency) —the rest ends up in landfills, incinerators, or worse, our oceans. Even plastic refill pouches, though reducing waste, still contribute to pollution and microplastics that persist in the environment for centuries.
The Plastic Problem: My Wake-Up Call on Refill Pouches
I used to feel pretty good about using refill pouches for my body wash. I thought I was making a responsible choice—until I came across an article exposing the refill pouch scam (story here). It turns out that these pouches are still made of plastic and, despite reducing waste, most still end up in landfills or oceans. It was a gut punch—was I really making a difference? But the truth is, in the UK over 55% of plastic waste doesn’t get recycled (Source: RecylingBins.co.uk). Even if it does, it can only be recycled a limited number of times before it degrades and becomes waste. The result? Millions of plastic body wash bottles are discarded every single day, lingering in landfills for hundreds of years. And even when broken down, they leave behind microplastics—tiny, toxic particles that infiltrate ecosystems, our bodies and even our food chain.
A Game-Changing Solution: A Body Wash Refill That Truly Disappears—Now That’s Wild!
That’s when I found Wild. They’ve created a truly compostable refill system, meaning no lingering waste, no microplastics, and no greenwashing. Just a clean, guilt-free solution.
Unlike traditional plastic refills, which still contribute to plastic pollution, Wild’s body wash and hand wash refills are made from a vegan, petroleum-free material that decomposes completely, leaving behind zero microplastics. Instead of lingering in the environment for centuries, these refills return to nature, breaking down into non-toxic organic components in any soil or marine environment.
Here’s how it works:
- Wild’s refills begin as natural granules, created by microbes in a controlled fermentation process.
- These granules are then turned into durable yet fully compostable bottles using existing manufacturing techniques.
- When in your home, they remain stable and secure—no leaks, no mess.
- Once disposed of, they begin their transformation back to nature, breaking down in compost, landfill, or even ocean environments.
A Lifetime-Lasting Case. A Refill That Vanishes.
To make their sustainable solution even better, Wild has designed a selection of beautiful, durable cases made from premium aluminum, built to last a lifetime. This means you only need one case—ever. No more single-use plastic bottles cluttering your shower or sink. Dreamy!
The Wild Difference:
✅ Home-compostable – Decomposes fully in soil, landfill, or marine environments.
✅ No microplastics – Breaks down naturally without harmful residue.
✅ Petrochemical-free – Made from natural materials, not fossil fuels.
✅ Vegan & cruelty-free – Kind to animals, kind to the planet.
✅ Not plastic – Even though it may look like plastic, it’s not. No greenwashing—just real, sustainable science.
No More Plastic Guilt—Just a Clean Conscience (and a clean body!)
So next time you need a body wash top-up, ask yourself: Do I want this to exist for 500 years? Or do I want a solution that’s as good for the planet as it is for my skin?
This article contains an affiliate link from Wild.
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